The Kerala Story has sprung big surprise by crossing 8 cr nett on day one and this becoming 5th biggest opener of 2023 surpassing biggies like Shehzada and Selfiee.
Salman Khan Starrer ‘Kisi Ka Bhai Kisi Ki Jaan’ released across India in 4600 screens in middle of lot of expectations as most of new releases flopped badly this year after historic success of ‘Pathaan’. But film did not manage to impress on day one with below par 15.81 cr nett.
Salman Khan Starrer had advantage of holiday of Eid in Middle East and lots of overseas markets. Still film managed only decent numbers on day one with $ 1.31 Million collections.
Salman Khan Starrer ‘Kisi Ka Bhai Kisi Ki Jaan’ released across India in 4600 screens in middle of lot of expectations as most of new releases flopped badly this year after historic success of ‘Pathaan’.
BookMyShow app accounts for 60% of total tickets for a big film specially over opening weekend and considered a good measurement tool to gauge interest or audience. ‘Pathaan’ had 700k + likes at the time of release which is highest ever and we know the historic box office result of same.
Bollywood came out of very difficult year 2022 where only ‘Bhool Bhullaiya 2’, ‘Drishyam 2’ and ‘Brahmastra’ worked and rest of the films tanked without trace. 2023 is crucial year …
Ajay Devgn’s ‘Bholaa’ was one big action release and industry is looking forward for some big business entering into its 2nd quarter. Film was red hot in trade but it seems that film fails to ignite audience.
In 2023, ‘Pathaan’ is currently the ninth -highest-grossing movie globally, making it first time an Indian film has cracked the top 10 for so long, 60 days!
BookMyShow app accounts for 60% of total tickets for a big film specially over opening weekend and considered a good measurement tool to gauge interest or audience. ‘Pathaan’ had 700k + likes at the time of release which is highest ever and we know the historic box office result of same.
Dynamics of box office changed post pandemic and now either films are blockbusters or disasters. There are very few films in between and sleeper hits are even more rare.
Shah Rukh Khan and Deepika Padukone starrer ‘Pathaan’ released in middle of lot of controversies and apprehension. But film not only shut all mouths of cynics but also SRK starrer crossed every possible record in India and overseas within one week of run.
Ranbir Kapoor and Shraddha Kapoor starrer ‘Tu Jhoothi Main Makkaar’ released on Holi and opened to glowing reviews. Film opened well but mid week release didn’t help as film was up and down for two days.
