PVR INOX has proposed ending upfront VPF charges as the CCI opens public consultation on the plan. The move could reshape how producers pay for theatrical releases in India.
A shocking revelation has emerged from the Competition Commission of India investigation. Yash Raj Films had a secret deal with PVR INOX that would have allowed War 2 and Saiyaara to release without paying Virtual Print Fee, while small producers continued to bear the cost.
Following the recent VPF controversy surrounding Jolly LLB 3, the Competition Commission of India (CCI) has ordered an investigation into PVR Inox, the country’s largest multiplex chain, for allegedly abusing its dominant position by continuing to charge unfair fees to producers.
