The box office collections is the most important factor in determining whether or not a film is a success. The stats speak for themselves, and this enhances word-of-mouth, resulting in a larger audience for the film.
A lot of big-budget movies nowadays use a different method to promote their films than just promotions. Rather than investing 10 cr on promotion and marketing, the producers adopt a different approach by turning on the box office window and purchasing tickets for their own film. That’s right, you read that correctly. Let us help you decode this strategy.
If a producer purchases 10 cr worth of tickets at the box office, which he can then distribute over the weekend, the film’s box office collection will certainly increase, and he will receive 18 percent GST and a 50 percent split through the multiplex. So he’s basically investing 3.2 cr and getting his 6.8 cr back. As a result, the producers spend 3.2 cr to earn 10 cr at the box office, which is a win-win situation for the producers, multiplex, and trade.
Producers invest in the ticket window rather than influencers or marketing. This isn’t something that just one producer does; it’s something that practically everyone at the box office has started doing. This has been done in the past, and many more will follow suit in the near future. This is the reason why films have a strong weekend box office and then a significant dip on weekdays.
This is the current marketing tactic for inflating box office results, particularly on opening day and opening weekend. It is, nonetheless, a profitable technique for the producers, multiplex owners, and the trade; however, it dumbs down the audience. This strategy has an effect on the small-town audience and people because they go to see the movie thinking it’s a big smash because it’s making a lot of money at the box office. The true reality, on the other hand, is something we’ve decoded for you.