12th Fail Goes BIG: Vikrant Massey-Vidhu Vinod Chopra’s Film To Arrive On Massive 20,000-Screens In China After 600-Screen Release In India

12th Fail, directed by Vidhu Vinod Chopra, just got bigger. Despite a limited release in India, this Vikrant Massey starrer has gained traction and is set for a wide release in China.

Vikrant MasseyVidhu Vinod Chopra‘s 12th Fail has emerged as a standout success of 2023. Despite its initial lukewarm reception in India, the film picked up popularity and became a huge hit. It is now poised for a significant breakthrough with its upcoming release in China. Actor Vikrant Massey, portraying the protagonist, disclosed in a recent interview that the film is scheduled to hit a staggering 20,000 screens across China, a move expected to substantially boost its revenue.

After months of anticipation, the announcement has been made: the film is set to hit screens in China. Speaking to India Today, the source highlighted the growing demand for Indian cinema in the Chinese market, citing over 20,000 screens allocated for screenings. Emphasizing China’s robust entertainment industry, the spokesperson noted the significant opportunity this presents for the film’s release.

Vikrant Massey On Visiting China To Promote 12th Fail

Vikrant was also asked about the possibility of visiting China to promote the film, to which he responded, “It is too soon to talk about that, but I’m really excited because, after a long time, something like this has happened.”

12th Fail did not have a widespread release in India but managed to garner Rs 56.75 crore in the domestic market. The film premiered with approximately 1,347 shows across India on its opening day.

Despite its modest budget, this was considered a significant success. Following its theatrical run, the film was released on the streaming platform Hotstar, where it garnered considerable acclaim on social media. Even 25 weeks after its initial release, 12th Fail continues to screen in theatres across India.

Indian movies such as Dangal, Secret Superstar, and PK have enjoyed remarkable success in China’s film market. Dangal raked in $196.89 million, Secret Superstar garnered $118.24 million, and PK amassed $116.6 million during their screenings in China.

The screening of Indian films in China was halted in 2020 amidst heightened tensions between the two nations. However, this prohibition was lifted in 2022 with the release of the Sushant Singh Rajput-led movie Chhichhore in Chinese cinemas.

About 12th Fail

12th Fail, a Hindi biographical movie released in 2023, has been directed, produced, and written by Vidhu Vinod Chopra. It tells the real-life story of Manoj Kumar Sharma, who fought against poverty to become an Indian Police Service (IPS) officer.

The film highlights his journey filled with challenges and setbacks as he strives to pass the UPSC exam and achieve his dream.

(Also read: Zero Se Restart: Vidhu Vinod Chopra Announces A Feature Film On Making Of Vikrant Massey’s 12th Fail Set To Release On THIS Date; Check Poster!)

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