Param Sundari hit theatres on 29th August, and to make the release even more special, the makers dropped an amazing surprise. Maddock Films has collaborated with Google to give the film’s superhit song, Pardesiya, a stunning new AI-powered makeover.
This is a totally fresh and futuristic way to promote a film, and it’s the perfect treat for fans who are already in love with the song featuring Janhvi Kapoor and Sidharth Malhotra.
What Is This New AI Video?
So, what’s this new video all about? Maddock Films teamed up with Google to create a completely new promotional video for Pardesiya using cutting-edge Artificial Intelligence. The visuals for this special video were generated using Google’s advanced Veo 3 AI model inside the Gemini app.
It’s important to know that this AI video is a special promotional clip and is not part of the actual movie or the original music video. It’s a standalone creative piece made just to celebrate the film’s release and to give audiences a cool, new way to experience the song.
The Chartbuster Song ‘Pardesiya’
Even before the film’s release, Pardesiya had already become a massive chartbuster. Sung by the legendary Sonu Nigam and the talented Krishnakali, the song has been praised for its beautiful melody and the sizzling on-screen chemistry between Janhvi and Sidharth.
The track became so popular after its release that it even featured on global Spotify charts, making it one of the most talked-about songs of the year. Its huge success made it the perfect choice for this unique and high-tech promotional campaign.
A New Age of Film Promotion
This collaboration is a fantastic example of new-age film marketing. Instead of just re-releasing a trailer or a song clip, Maddock Films has used the latest technology to create something genuinely new and exciting. It shows that they are committed to finding innovative ways to connect with the audience. The entire campaign was brought to life in partnership with the agency White Rivers Media, who helped merge the world of Bollywood with the world of AI.
About Param Sundari
Param Sundari is a romantic drama produced by Maddock Films. The film stars Sidharth Malhotra and Janhvi Kapoor in lead roles. It is a highly anticipated movie that released in theatres worldwide on September 2, 2025.
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