Following the coronavirus outbreak, South Indian films, often known as Pan India films, are becoming more popular at the box office. Superstars from the South with large fan bases include Mahesh Babu, Prabhas, Jr. NTR, Allu Arjun, Suriya, and Ram Charan.
While Pushpa, KGF 2, and RRR, three of their movies, smashed all box office records and ended up being the year’s biggest hits, movies like Acharya, Radhe Shyam, and Sarkaru Vaari Paata fell flat at the box office. The superstars’ star value has not, however, diminished as a result of this.
Superstars like Mahesh Babu, Prabhas, and Allu Arjun still demand high fees for their roles in movies. Big Telugu heroes are now facing harsh criticism from the secretary of the Telugu Film Chamber of Commerce, Mutyala Ramesh. He criticised the celebrities for their “high remunerations and fake collections.” Despite the fact that he avoided using names, it is clear who he is taking about.
Ramesh also said in Telugu, “Only heroes are happy with their high remunerations and fake collections. All other stakeholders are suffering.” Take a look at the video below:
Telugu Film Chamber of Commerce Secretary Mutyala Ramesh :
Only Hero’s are happy with their high remunerations and fake collections. All Other Stakeholders are suffering. ( In the Telugu Film Industry) pic.twitter.com/CkSISUHIHA
— AndhraBoxOffice.Com (@AndhraBoxOffice) July 25, 2022
T.S. Ram Prasad, the chairman of the exhibitors sector, agreed with Mutyala Ramesh’s assertion that OTT is hurting a number of exhibitors (owners of theatres) and distributors. Both have urged producers to lengthen the window for the distribution of their films in OTT, with certain blockbusters arriving so quickly on digital platforms, doubtless as a result of their underwhelming box office receipts.