Warner Bros. India, Universal Pictures, MGM & Eon Productions have been marketing one of the biggest and most awaited theatrical releases, No Time To Die, which hit the cinemas yesterday in English, Hindi, Tamil, Telugu, and Kannada.
Even with Daniel Craig’s announcement that this would be his final stint as the fictional British MI6 agent, the two-year-long run to engage the film’s audience has been an exciting challenge; one that was marked by many winning moments.
Watch movie’s trailer:
On a mission to hit the bull’s eye with the right balance of buzz and suspense, Warner Bros left no stone unturned in grabbing eyeballs at every critical turn of the campaign.
Following the team’s initial reveal that this was the 1st film scheduled for a 3D-release in the Bond Universe, fans broke into a frenzy, stirring up a Twitter trend that led our audience to the pre-booking page for ticket sales.
A month ahead of the release week, #ABondLikeNoOther started doing rounds of the internet where Universal Pictures India’s social media pages celebrated all of Daniel Craig’s past appearances as Bond along with its audience.
As the campaign continued to gain momentum, several other brands hopped on the bandwagon to celebrate the legendary coming-of-age climax. Universal Pictures India turned their official social media pages into a one-stop-source to learn everything about Daniel Craig as a Bond.
India’s leading mixologists were also brought together to fix Bond’s favourite drink one final time for Daniel Craig, who is truly a #ABondLikeNoOther.
As the release week drew closer, the team picked up on a key emotion of the audience to bring on board social media influencer and stand-up comedian, Kenny Sebastain, who fanboyed about Daniel Craig in his signature style to give the 007 his due farewell.
Close to the exclusive screening of the movie across India in Delhi, Bengaluru, Hyderabad, and Chennai, Universal Pictures India’s social media pages began a countrywide hunt for the nation’s own ‘Local Bond’, where each entrant was required to recreate the iconic ‘barrell’ entry scene from the franchise. In a matter of days, an overwhelming volume of user-generated content sprinkled with local cultural twists flooded social media platforms.
Following a good opening of No Time To Die in theatres, internet’s favourite Sakht Launda, Zakir Khan, was roped in to deliver a smashing tribute to the toughest spy on earth, which is driving the ticket sales further up for the upcoming week.
Earlier this week, Universal Pictures India had cast the movie’s World Premiere at London, LIVE on its official Facebook page. The event was later shared on other social media platforms for those who missed it.
For a 2-year long campaign that gave no spoilers in any of its multiple trailers, #NoTimeForSpoilers rightfully trended across all social media channels.
Once the final trailer was out, Warner Bros hoarded the headlines as some of the world’s biggest legacy brands continued to leverage their association with the film and a few others publicly explored how their brand(s) would be a seamless fit.
For a campaign that was led by digital innovations, the INOX ‘logo takeover’ by 007 was a one of its own kind.
No Time To Die is out in cinemas all over India, and you too can book the tickets here.
It is marketed and distributed by Warner Bros. in India.