Filmmakers Vidhu Vinod Chopra and Vikrant Massey’s low key film 12th Fail, released in cinemas this Friday, October 27th. The makers recently organized the first ever screening of the 12th Fail in three different cities: Bhopal, Mumbai, and Delhi. Film clashed with Kangana Ranaut starrer Tejas and Maddock Films’ Sajni Shinde Ka Viral Video.
12th Fail Jumps Big Due To Positive Word Of Mouth On Day Two
No one expected much from 12th Fail for few reasons. It was neither promoted well, Vikrant Massey never gave a solo hit in cinemas and Vishu Vinod Chopra has not delivered any box office success lately as director. But audience and box office are unpredictable entities.
Film not only jumped on day one itself but has doubled its collections on day two with 100% plus growth. Film collected 1.10 cr nett on day one and set to cross 2.25 cr nett on day two. Film has total of 3.35 cr nett in two days and will cross 5 cr nett over weekend.
Following are the box office collections of 12th Fail in national chains on Saturday by 4 pm (6:30 day 1):
PVR + Inox: 79 lacs (45 lacs)
Cinepolis: 22 lacs (11 lacs)
Total: 1.01 nett (56 lacs nett)
Following are the collections for the film:
Friday: 1.10 cr
Saturday: 2.50 cr
Total: 3.60 cr nett
Film needs solid Monday which has to be bigger than Friday for good lifetime run for couple of weeks. Film has beaten more fancied films at box office without any big marketing campaign, star value and big budget.
12th Fail, based on a true story, draws from the struggles of the millions of students who attempt the UPSC entrance exam.
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