The Devil Wears Prada 2 has emerged as an early premium multiplex draw in India, with the film crossing 13,000 advance tickets in national chains and setting up a strong pre-release run. For a Hollywood sequel returning to screens nearly two decades after the original became a pop-culture favourite, that is a notable start, especially in a market where audience attention is being split across several May 1 releases.
Its momentum also reflects a broader shift in premium multiplex programming, where polished studio titles with brand familiarity and upscale appeal can carve out strong opening demand even without franchise-scale action spectacle. That positioning has helped The Devil Wears Prada 2 stand out as a targeted urban release with clear early traction in top centres.
Advance Booking Momentum Builds
Box Office Worldwide has exclusively learned that The Devil Wears Prada 2 has now crossed 13,000 advance ticket sales in national chains in India, strengthening expectations ahead of its May 1 release. The booking pace had looked promising almost as soon as sales opened, but the latest surge has given the title genuine trade momentum.
The next benchmark is now firmly in focus. The Devil Wears Prada 2 is heading toward 1 lakh plus final advance ticket sales in India, a total that would place it among the strongest pre-release performers for a Hollywood title in the market this year. That trend is especially significant because the release corridor remains crowded, with multiple Indian language films also arriving on the same date and competing for screens and show timings.
Michael was all set for a huge opening, as proven by its advance ticket sales. The biopic managed to sell more than 1 lakh tickets, stunning the trade. The film has collected nearly Rs. 15-16 crores in three days, including previews. And now, this week, The Devil Wears Prada 2 is set to spring a surprise at the box office.
The Devil Wears Prada 2 is all set to release on Friday, May 1, with previews from 7:00 pm on Thursday, April 30. The comedy drama has sold nearly 13,000 tickets for the weekend and paid previews, as of the morning of Monday, April 27. What’s interesting to note is that tickets started getting sold as soon as bookings went live on Sunday, April 26.
What makes the advance stronger is the concentration of demand in premium locations, where Hollywood films with a distinct identity often convert early interest into a solid opening weekend. If the current pace holds, the film could enter theatres with the kind of momentum that gives it both visibility and staying power. That strong response also underlines why this title continues to matter far beyond a simple sequel release.
Top Advance Booking In National Chains In 2026
Dhurandhar The Revenge 9,25,000 tickets
Border 2: 1,45,000 tickets
Michael: 1,05,000 tickets
Bhooth Bangla: 72,000 tickets
Ikkis: 35,000 tickets
O Romeo: 33,500 tickets
Mardaani 3: 15,000 tickets
The Devils Wear Prada 2: 13,000* (3 days to go)
Tu Yaa Main: 1200 tickets
Why Miranda Priestly Still Rules The Multiplex Crowd
Part of the excitement comes from the enduring hold of the original film’s world, characters and tone. The Devil Wears Prada 2 reunites key creative forces from the 2006 hit, with David Frankel directing and Aline Brosh McKenna writing the screenplay. The cast includes Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci, while Kenneth Branagh and Justin Theroux feature among the new additions. The film is produced by Wendy Finerman Productions and distributed by 20th Century Studios.
The sequel returns to the high-fashion universe of Runway and brings back Miranda Priestly, Andy Sachs, Emily Charlton and Nigel in a story shaped by a changing media landscape. That mix of established characters and a fresh professional battleground has clearly struck a chord, helping the film convert recognition into real advance booking heat ahead of its India release.
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