In India, Amazon Prime Video has provided hit shows in a variety of genres. Now, according to reports, the streaming giant is dabbling in the horror genre for the Indian market.
According to industry sources, Amazon Prime Video is working on its first-ever Indian horror series alongside Emmay Entertainment’s Nikkhil Advani.
“Amazon Prime has tested success in every other genre in India except horror which they haven’t tapped so far despite it being huge abroad. However, their experiment in other niche genres gaining traction among Indian audiences has pushed them to test the horror territory as well. They have greenlighted the first horror series by Nikkhil Advani with whom the streaming service recently collaborated for the highly-acclaimed medical thriller series, Mumbai Diaries 26/11,” a source close to the development told PeepingMoon.
The Chosen One is the title for the horror show, which will be directed by Gauravv K Chawla of Baazaar fame. The show, which is set to be a multi-season, large-scale adventure, will have an uncanny tale full of thrilling and jump-scare moments that will keep viewers on the edge of their seats. This will be Nikkhil Advani’s debut horror production, with magnificent settings portraying a real Indian horror narrative. The project is now in script development and will premiere next year with an ensemble cast.
Amazon Prime Video is eager to see how the horror genre performs in India, as opposed to its outside market, where it has successfully produced shows such as American Horror Story, The Walking Dead, Preacher, Grimm, and Teen Wolf, among others. In fact, it has already begun experimenting with horror stories by acquiring two Hindi films set in a similar universe: Emraan Hashmi’s supernatural thriller Ezra and Nushratt Bhharuccha’s horror flick Chhori, which is expected to debut in November.