Kabir Khan wanted his ambitious sports drama, 83, to be seen on the big screen, as a fitting backdrop for Team India’s win at Lord’s in the 1983 cricket World Cup. The third wave of the epidemic hindered the box office results of the Ranveer Singh-starrer, which opened to critical acclaim in December. There’s good news for fans eager to relive one of Indian sports’ most significant moments: the film will be released simultaneously on two OTT platforms later this month. Netflix holds the Hindi rights, while Disney+ Hotstar will broadcast the Tamil, Telugu, Kannada, and Malayalam versions, according to mid-day.
When 83 was launched in 2017, Star India was apparently in talks for the television rights. “At the time, the OTT boom hadn’t hit India. The deal was finalised, and Star Gold had got the satellite rights,” reveals a trade source.
However, the audience consumption pattern changed in the past two years of the pandemic. “With digital premieres gaining popularity since 2020, Disney+ Hotstar – the OTT arm of the Walt Disney Company India, of which Star India is a subsidiary – gained the rights to the regional versions.” It was in the wake of the OTT revolution that the producers apparently sold the Hindi rights to Netflix. “With this, 83 becomes the second Hindi movie after Thalaivii  to be streamed simultaneously on two web platforms. The film is likely to drop on both platforms on February 18 or 25. Only after two months of its OTT release, will the Hindi version air on Star Gold.”