Jewellery brand Tanishq and controversy is going hand in hand these days. The brand has removed yet another ad after a set of people find it disrespectful.
The ad features Bollywood actresses Neena Gupta, Sayani Gupta, Alaya F, and Nimrat Kaur. In the ad, the actresses are seen talking about how they want to celebrate this Diwali.
Sayani says that she wishes to meet her mom, she also appealed people not to light firecrackers. However, it seems that people haven’t taken her statements positively.
Sayani Gupta can be seen saying in the ad, “I am hoping to be able to meet my mom after really long. Definitely no firecrackers, I don’t think anyone should light any firecrackers. But a lot of diyas, lot of laughter hopefully and a lot of positivity.”
Offended by the statement, BJP National General Secretary C T Ravi tweeted, “Why should anyone advise Hindus how to celebrate Our Festivals? Companies must focus on selling their products, not lecture us to refrain from bursting Crackers.”
Filmmaker Vivek Agnihotri expressed, “This Diwali, let’s kill tradition, Hindu culture and promote consumerism. Because photoshopped secular models with fake smiles and VFX bodies loaded with regressive Gold jewellery will lead us to Ekatvam – the Vedic philosophy of Oneness.”
After which #BoycottTanishq started trending on Twitter which led Tanishq to pull down this ad one more time.
A month ago Tanishq had to pull down their ad featuring an inter-faith couple. Netizens accused the jewellery brand of empowering ‘Love Jihad.’
