OTT behemoths like Amazon and Netflix are teaming up with Anushka Sharma’s Clean Slate Filmz to release films and web series valued around Rs 400 crore. The collaboration is the consequence of a content war in one of the world’s biggest entertainment markets.
Anushka Sharma’s Clean Slate Filmz, an Indian production company, is set to premiere eight films and web series on Netflix and Amazon. Not only that, but the production house has also targeted additional platforms for the collaboration and plans to release content in the next 18 months, according to Karnesh Ssharma, the studio’s 37-year-old co-founder. Anushka Sharma’s brother, Karnesh Ssharma, denied to share a complete list of the platforms until they were publicly announced.
A Netflix spokeswoman said the OTT platform will release three upcoming productions with Anushka’s Clean Slate Filmz, according to sources. Amazon, on the other hand, remained silent.
The novel coronavirus-caused pandemic forced the closure of theatres and film shoots across the country. The release schedule, on the other hand, is the latest indicator that film production is improving after being decimated by the Covid-19 pandemic’s financial and logistical disruption.
People, on the other hand, were obliged to consume more entertainment online as a result of the pandemic. According to estimates, this exposed India’s almost 1.4 billion people to a wide range of regions and niche genres on a never-before-seen scale.
The surge in popularity has sparked a battle among streaming behemoths for the finest programming. They want to work with smaller, more edgy studios like Anushka Sharma’s Clean Slate Filmz.
As the budget for OTT giants grows, so will the competition. This, according to Karnesh Ssharma, will also allow for more experimentation. Clean Slate Filmz plans to release Anushka Sharma’s forthcoming feature Chakda ‘Xpress, the thriller series Mai, and the drama picture Qala in the near future.