Kangana Ranaut’s film Thalaivii will be released in theatres on September 10th. The actor took to Instagram to say that, in a time when the pandemic has touched various industries, including the movie industry, her producers are having trouble persuading theatre owners and multiplex chains to support her film’s premiere.
She shared in a video message, “I want to talk about how so many businesses have had to face tough times during the pandemic. One of those businesses is the cinema business. While the theatres business has come down, many streaming and digital platforms have earned a lot of profit.”
She also said, “Our film is made with a budget of Rs 90 crore. It is one of the biggest budgeted female-centric films in the history of films in India. Our producers Vishnuvardhan Induri and Shailesh Singh are facing several challenges at this point. They decided to support theatres as we are all theatre-made people. But we didn’t know that we will not get the support that we needed from theatres.”
“We have made the money that we used to make the film, so the film is good for us. But cinema halls and multiplex chains are not allowing us to run the film. They have told us that studious like Yash Raj and others are not allowing us to run our film. Theatres and multiplexes should leave ‘gangism’ and ‘groupism’ behind and think of ways to bring the audiences back to the cinema halls,” said Kangana.
As a parting message, the actor said, “I need your support and I know I’ll get it from you, if multiplexes don’t screen our movie, please watch it in single screens, and later on streaming platforms.”
After this video came out, now PVR have released an official statement. The statement read, “We have always requested all studios, producers, artistes and other content creators to respect the theatrical window, which has been a time-tested industry practice, agreed to by all stakeholders, for several decades. Considering the severe impact of the ongoing pandemic on our business, PVR Cinemas has already agreed to reduce the 8-week theatrical window to 4 weeks, for all films releasing in the near future,” said Gianchandani.
He added that “this (shorter window from 8 to 4) is a temporary step by PVR Cinemas to assist our producer partners in realising the full commercial potential of their films, while keeping the sanctity of theatrical experience, intact.”
Read the whole statement here:
— Kamal Gianchandani (@kamalgianc) September 4, 2021