Thalaivii (Hindi), produced by Vishnu Vardhan Induri, may not be able to find a home in the national multiplex networks. The producers have decided to release the film on Netflix two weeks after its theatrical release, indicating that PVR, Inox, and Cinepolis are not in the mood to accommodate the film, which is set to be released on September 10th. Only 14 days after the cinema release on October 10th, the Tamil and Telugu versions will be released on another streaming platform. The premiere of the two South versions will be on Amazon Prime.
The three national multiplex chains have jointly chosen to insist on a minimum exclusive theatrical window of four weeks until normalcy returns, which is why they are refusing to give down to the producer’s demand/request. Because both producers agreed to delay the digital screening for four weeks after the theatrical premiere, the chains are screening Bell Bottom and Chehre.
A top officer of a leading multiplex chain was quoted as saying, “Two weeks is simply not acceptable to us. If we make a concession in the case of one film (in this case, Thalaivii), another producer would ask for a similar or a new concession. This will never stop. We recently finalised our agreement with Yash Raj Films. That agreement also stipulates an exclusive cinema window of four weeks. After that, we will revert to the pre-pandemic 8-week theatrical window,” he concluded.
To this, Kangana took to her Instagram handle and shared a message for the multiplex owners. Requesting to help each other during the testing times, she wrote, “No films are choosing theatres, very few and very brave like my producers @vishnuinduri @shaaileshrsingh are compromising on huge profits and letting go off exclusive streaming options only for the love of cinema.”
She continued, “In these times we must support each other and not bully or arm twist; it’s our fundamental right to recover the cost of our film which we did, we may have two weeks window for Hindi version but for South we have four weeks window yet multiplexes ganging up on us and stopping our release there as well…This is unfair and cruel in these testing times when major territories like Maharashtra are also shut…Please let’s help each other in order to save theatres.”
A news also suggests that producer Induri has agreed to delay the OTT screening for the two South versions for four weeks, according to reports. He is, nevertheless, adamant about launching the Hindi version two weeks after its theatrical premiere.