Since the lockdown is being extended and there is no clarity when the theatres will reopen. Some of the filmmakers are considering OTT to release their films.
Now the Multiplex Association of India (MAI) has made an appeal to artistes, producers and content creators to wait for the lockdown to get over and release their films on the big screen.
“The global coronavirus pandemic has seen the cinema sector suffer massive financial losses, with thousands of screens countrywide forced to close down, and many employees, not just of cinemas, but even their supply chains and other stakeholders, facing personal hardship. The situation is truly unprecedented and unparalleled,” stated in the statement issued by MAI on Monday.
“It is crucial that the entire industry unites in rallying against the existential threat to our collective well-being, and that we tackle the crisis unitedly for the sake of our audiences as well as our supply chains and other stakeholders. MAI would like to urge all studio partners, producers, artistes and content creators to support the cinema exhibition sector, a vital part of the value chain, by holding and releasing their films in the theatres, once they open again. To this end, we urge all studios, producers, artistes and other content creators, to kindly respect the exclusive theatrical window, which has been a time-tested industry practice, agreed to by all stake-holders, not just in India, but even globally, for several decades,” the statement added.
Several big and small budget films were scheduled to release in April and May. Now all of them have been postponed.
According to the information several OTT platforms have approached Bollywood as well as South filmmakers with huge sums of money exclusive OTT release of their films instead of waiting for a theatrical release.