OPINION: With songs starting to vanish in OTT releases of films produced by music companies, is this the end of our Hindi cinema’s music?

With songs starting to vanish in OTT releases of films, is this the end of our Hindi cinema's musical art forms?

Share this now!

Melodic music and dance numbers have always been a big part of our films, and they’ve gotten a lot of attention and time since the beginning. Many of our blockbusters have succeeded only due to their massively popular melodies and dance numbers. Furthermore, distributors established a strong demand for them because they increased the film’s repeat value and allowed them to create an incredible atmosphere at their screenings.

(Also read: Bhoot Police Review: Saif Ali Khan & Arjun Kapoor’s escapade is right mixture of fun & thrill)

With the arrival of multiplex culture, the situation began to shift in the first decade of the new century, with lesser films becoming remembered for their soundtracks and dance sequences. The emergence of digital media in music, which crushed the traditional format, accelerated this fall, and a soundtrack was suddenly no longer considered a vital component of a project.

To date, the OTT revolution has been credited as putting the final nail in the coffin of Hindi cinema’s songs and dance numbers. With crime dramas being the most popular and the user in control of the play-slider, no content creator or production firm wants viewers to use the fast-forward option while watching their content. As a result, they don’t consider songs or dances when creating films or web series. And, if necessary, anything can be used as a filler, the greatest of which is a brief Hindi remake of a popular Punjabi song.

Sardar Ka Grandson and Bhoot Police, both starring Arjun Kapoor, are recent examples of OTT’s “no songs in the film” policy. Both of these films were released on OTT platforms, Netflix and Disney Plus Hotstar, for the uninitiated. The film’s makers released a variety of songs for promoting the film, however there were no songs in the film when it was released. One song appeared at the end of Bhoot Police, however it was also included in the end credits. TSeries and TIPS produced the films Sardar Ka Grandson and Bhoot Police, respectively.

(Also read: Mumbai Diaries Review: A show that has just the right mix of fiction, drama and reality)

Surprisingly, the south prefers to rely on them, however in Hindi films, we have likely lost sight of generating a success due to the songs. Is this the end of our Hindi cinema’s musical art forms? It most certainly isn’t, but bringing it back also appears to be a difficult effort.


Share this now!

Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.