While ever since the unexpected trailer of the long-delayed film Shimla Mirchi dropped the speculations around the film is going high day by day. Directed by the iconic Ramesh Sippy the film also stars Hema Malini, Rajkummar Rao, and Rakul Preet Singh.
While sudden release and zero promotions meant the film’s fate at the box office is sealed, even though the film got a big thumbs up from the audience.
It seems the makers were aware of the possibilities and that is why they signed a deal with a major OTT platform.
A daily quoted a source as saying, “The theatrical release is a mere formality. It can add to the worth of a film when it’s being sold to a streaming giant or television channel. The makers knew that it’ll have a one or maximum two weeks run in cinemas. After that, it was to be out on Amazon Prime. However, when the major multiplex chains were informed of this agreement, they straightaway decided not to give Shimla Mirchi any show. Since the time OTT became big, the multiplex players have been following a policy without fail with regards to Hindi films, and that is, the film can be released online only eight weeks after theatrical release. The producers of Shimla Mirchi are in fact planning to release it on Amazon in a fortnight. Hence, the multiplex chain put its foot down.”
So finally the film will now have a limited release in single screens and standalone multiplexes. According to the information, the filmmakers are in the middle of a conversation with the multiplexes and nothing has been cleared yet.
A tabloid quoted a source, “Ramesh Sippy ji has given Sholay, the biggest Hindi film ever. His film was stuck for so many years. Finally, when it’s getting a release and he’s able to earn some money, these multiplex people are playing spoilsport. They were just asking for 1 show in most cinemas and yet, these multiplex chains refused to bow down. It’s an insult of an icon.Ramesh ji was the president of Producers Guild of India and right now, he’s in the council of management. The filmmakers should come out and revolt against the dadagiri of these multiplexes for insulting their veteran member.”