With the launch of Talent Demand, Parrot Analytics has added to its industry-revolutionizing analytics package DEMAND360. Talent Demand, like Parrot Analytics’ TV Demand solution, provides you to identify country-specific demand for each talent, as well as assess talent-to-talent connectedness, talent-to-brand affinity, and audience taste clusters on a worldwide scale.
In over 100 countries around the world, Talent Demand provides daily updated audience demand data for thousands of talent across all professions, from up-and-coming actors and athletes to the world’s biggest singers, YouTubers, and celebrities. For the first time, Talent Demand empowers decision makers to identify which talent, even rising stars, will be true value drivers for their projects. Talent Demand is also intended to enable artists to have a more detailed understanding of their global fans than ever before.
Talent Demand collects worldwide and country-specific demand indicators for any talent to establish their precise audience demand relative to their peers, similar to TV Demand, the global audience measuring currency utilised by top media firms to value entertainment content.
A preliminary examination of the most in-demand actors in the United States and throughout the world finds significant disparities in audience preferences – and consequently content potential – between US and worldwide audiences:
Bollywood actors are clearly the most in-demand actors in the world. And the star who tops the list is none other than Shah Rukh Khan. With the number of fan following the superstar have, it is undoubtedly the right decision it seems. Later in the list comes Allu Arjun, Priyanka Chopra, Dhanush, Dulquer Salmaan, Salman Khan, Mahesh Babu and Kiara Advani from Hindi and South film industry.
Indian actors have accounted for each of the top three and eight of the top 10 most in-demand actors in the world over the last 30 days. As big streamers like Netflix, Amazon Prime Video, and Disney+ try to break into the Indian streaming and entertainment sector, this illustrates the growing value of Indian talent and content.