Sajid Nadiadwala is going all in on son Subhan Nadiadwala’s big screen launch, and the scale of Aisi Deewangi is already signalling a full-blown event film. Box Office Worldwide has exclusively learned that the film recently mounted a massive action sequence involving 50 foreign fighters, underlining the producer’s intent to give the debut vehicle a distinctly large-canvas feel from the outset.
The project has already generated attention because it pairs two fresh faces with strong industry lineage. Subhan Nadiadwala steps into acting with Aisi Deewangi, while Kiara Bose Roy has been cast opposite him in her first film. The romantic drama is directed by Shashank Khaitan, a filmmaker with a firm grip on glossy, youth-facing Hindi entertainers.
A High Stakes Debut Gets A Blockbuster-Sized Action Push
What makes the latest development especially notable is that Aisi Deewangi is not being mounted as a modest launchpad. The action setpiece with 50 foreign fighters suggests the film is being designed as a visually ambitious debut, with Sajid Nadiadwala backing the project at the kind of scale usually reserved for established stars. That choice makes it clear that the banner is positioning Subhan’s introduction as a major event.
Kiara Bose Roy’s casting has added another layer of curiosity around the film. Social media posts around the announcement identified her as the female lead opposite Subhan, confirming that Aisi Deewangi will mark her acting debut as well. With two newcomers at the centre, the film is packaging discovery with polished mainstream appeal.
Aisi Deewangi Gives Two Newcomers A Commercial Launchpad
Directed by Shashank Khaitan, Aisi Deewangi is being positioned as an intense love story. Sajid Nadiadwala is backing the film, giving the project the weight of one of Hindi cinema’s most successful commercial producers. The title itself has sparked interest because it recalls an iconic Hindi film song, though the new film is a separate original project.
Khaitan’s presence is a strategic fit for a launch of this scale. His directorial filmography includes Humpty Sharma Ki Dulhania, Badrinath Ki Dulhania and Dhadak, all films that helped cement his reputation for packaging romance, emotion and star presence in a mainstream theatrical format. That experience makes him a strong choice to introduce Subhan Nadiadwala and Kiara Bose Roy in a film designed to balance freshness with commercial accessibility. Sajid Nadiadwala too launched new actors Tiger Shroff and Kriti Sanon with Heropanti successfully.
At this stage, the confirmed details point to a film led by Subhan Nadiadwala and Kiara Bose Roy, directed by Khaitan and produced on a grand scale by Sajid Nadiadwala. No release date has been officially confirmed yet, but the early production choices make it clear that this debut launch is being treated as a major banner presentation rather than a low-key introduction.
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