On August 12th, Zee will release the Punjabi film Puaada in Punjab, Delhi, and overseas. With the first lockdown last year and the second lockdown this year, Zee was tempted to release the film digitally. Why can’t a Punjabi film be broadcast on OTT services instead of being released in theatres?
Puaada’s producers, Atul Bhalla, Pawan Gill, Anurag Singh, Aman Gill, and Balwinder Singh Janjua, persuaded Zee to keep it on hold for a while. Then there was some more time. Because they had produced the film, the five producers were confident. But it was even more admirable that Zee, which had purchased the film’s theatrical, satellite, digital, and audio rights from them, trusted them.
They agreed to wait until the movie theatres reopened. When the Punjab government stated in June 2021 that theatres in the state might reopen at 50% capacity, both the film’s producers and Zee were overjoyed. Around the end of July, the Delhi government made a similar pronouncement. Cinemas in other countries had already reopened by that time. The situation appeared to be set for Puaada to release on the screens.
According to advance booking data in India and beyond, Zee was absolutely correct in holding off till the theatres reopened. Look at how many tickets were sold on the first day (Thursday, August 12):
Elante, Chandigarh 72 (68 tickets of Kabir Singh had been sold for the first day till Tuesday 4 p.m.)
Cinepolis, Mohali 40
PVR Silver Arc, Ludhiana 70 (14 tickets of Kabir Singh had been sold for the first day till Tuesday 4 p.m.)
Cinepolis, Ludhiana 40
PVR MBD, Jalandhar 72 (40 tickets of Kabir Singh had been sold for the first day till Tuesday 4 p.m.)
PVR Curo, Jalandhar 79 (20 tickets of Kabir Singh had been sold for the first day till Tuesday 4 p.m.)
PVR, Amritsar 24 (7 tickets of Kabir Singh had been sold for the first day till Tuesday 4 p.m.)
CPL Mall, Amritsar 52
PVR Pacific, Delhi 105
If the movie, starring Ammy Virk and Sonam Bajwa, has a strong advance booking in India, especially given the country’s pandemic situation, the situation in Canada and the United Kingdom is even stronger. The following are the first-day figures:
Strawberry Hill, Surrey 7 p.m. show: 125 out of 191 tickets sold (65.4%)
Strawberry Hill, Surrey 10 p.m. show: 116 out of 183 tickets sold (63.39%)
Silver City, Brampton 7 p.m. show: 56 out of 115 tickets sold (51.5%)
Silver City, Brampton 10 p.m. show: 55 out of 91 tickets sold (60.4%)
Courtney Park, Mississauga 6.30 p.m. show: 31 out of 66 tickets sold (47%)
Courtney Park, Mississauga 10 p.m. show: 39 out of 62 tickets sold (63%)
Cineplex, Mississauga 6.45 p.m. show: 53 out of 144 tickets sold (36.8%)
Cineplex, Mississauga 10 p.m. show: 46 out of 179 tickets sold (26%)
Looking to the craze for the film and the impressive advance booking, screens are still being added in Canada!
According to the update on Film Information, the number of tickets sold for the first day at Feltham in the UK:
12.40 p.m. show 33
4.40 p.m. show 30
7 p.m. show 60
8.20 p.m. show 57
Total: 180 tickets sold for day 1.