Aamir Khan starrer Laal Singh Chaddha is set to release on 11th August alongside another biggie Rakshabandhan. This clash is much hyped and both the actors are promoting their films as best as they can.
Codes of success:
Aamir Khan comes once in a while and this time he is coming after a gap of 4-5 years. This film seems like an honest one and a remake of a cult Oscar-winning Hollywood film.
But Rakshabandhan will put obstacles as that film take away the family audience in beginning. Still following factors will work for the film –
* hype of clash will ensure initial
* string of holidays in opening week will ensure a huge number of footfalls
* Aamir Khan has big brand value among urban and high-end multiplex going audience
* Aamir Khan’s films generally get good reviews and great word of mouth can take this film to unbelievable business
The film started well in advance booking numbers and though it’s not huge but better than most of the recent releases and only second to 83.
The film will open close to 17 cr nett if advances are the right indicator. It might just fall short of 20 nett plus of Sooryavanshi due to clash but even 17 cr nett is a good result for the film. Following are the key numbers for the film :
Release size :
No. of shows :
10000 plus shows all of India
Opening day :
12 cr nett
Opening weekend : (*4 days)
63 cr nett
Opening week : (*8 days)
92 cr nett
110 cr nett
Super Hit to blockbuster
Obviously, after opening day this all depends on word of mouth and going by early reports, it’s not a film that will crash or drop big. And this seems like a big tight slap on the face of the boycott gang!