Last week there was one solo release in Hindi Janhit Mein Jaari which met its fate at box office completely on expected lines.
Again tomorrow two more such Hindi films are releasing which have no chance at box office and no marketing buzz despite some desperate efforts by makers.
Ittu Si Baat is flaunting ‘A Vishal Mishra musical’ as if it has some legendary music album or musicians in film with completely unknown faces, this embarrassment could had been saved with direct to digital release as it will struggle for 25 lacs nett on day one at the box office. Film is presented by NH Studioz and produced by Laxman Utekar who directed two hit films for Maddock films but he making debut as reducer with this flop.
Nikamma on the hand backed by Sony Studio and has one of the worst trailers of recent times, film will struggle to collect 1 cr nett on day one and lifetime of 10 cr nett will be a surprise.
But again this film is being promoted in most atrocious manner – cast dancing outside Shilpa Shetty’s house on her birthday on Tushar Kapoor song Nikamma and media covering this circus.
This film could had saved P & A expense by opting for release straight to OTT.
The only reason one can think of that ott platforms too have become mindful and these films might failed to attract buyers even over there and this was desperate measure to release in cinemas.
