EXCLUSIVE: Box Office Prediction of John Abraham’s Attack

Attack stars John Abraham, Rakul Preet Singh and Jacqueline Fernandes in pivotal roles.

Another week, another big release. In the previous five weeks, a slew of well-produced films have been released, beginning with Gangubai Kathiawadi in February. The good run of Hindi films has continued, with RRR being the most recent addition to the collection. Now, with its release on Friday, the John Abraham starrer Attack – Part 1 is likely to continue the pace.

This science fiction film was made on a big size and budget, and the action is based on Hollywood events, which have frequently dealt with similar issues, so it should be a one-of-a-kind experience for Hindi film fans as well.

As a result, there is more visibility surrounding the film, which has improved in the last two weeks. There has been a lot of work done on the promotional and marketing front, and the job has been completed in that regard. What the film now needs to do is excite moviegoers to the point where there are acceptable footfalls on the opening day, allowing momentum to build over the weekend. On a normal Friday, the film could easily have opened to about Rs. 8 crores. However, there is RRR (Hindi), which has been doing well, and which would have a good second-week audience as well. Given this, an opening week in the area of Rs. 40 crores for Attack – Part 1 is expected. After then, word of mouth should play a role.

First day
First weekend
First week

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