Dhurandhar starring Ranveer Singh is looking to put up Rs. 33.10 crore nett on Saturday. That marks a 15 per cent growth from its first day. This brings the two day total to Rs. 61.70 crore nett approx. The Ranveer Singh starrer looks on course for a weekend in the range of Rs. 85 crore nett as per official numbers by producers.
Though both the numbers and the trend are pretty good but numbers are dodgy. In fact, the organic growth may well be higher than 15 per cent. However, these numbers obviously can not be taken at face value, as there is a lot of feeding involved via bulk booking. It’s difficult to gauge the quantum of the feeding.
How much of the box office numbers are genuine, and how much is pushed? On the first day, there were largely genuine pre-sales to go with, but today, there is nothing really to base it upon. Therefore, nothing meaningful can be said or analysed about the film and its box office. Still seems 17 crore on day one and 22 crore on day two are the fair values and film will cross 62 crore net over the weekend which is still a good total and this feeding spoils the merit for a content driven film.
This is really difficult situation for media to report numbers as producers claiming one number and reality is far from it. The logic for producers to do so is to build the perception of a film doing well.
The practice of inflating numbers through block bookings has become a concerning trend. Trade sources point out that while this may build perception in headlines, it compromises the credibility of box office reporting. Real numbers used to be visible in billing systems, but now even those are reportedly being inflated.
Dhurandhar Box Office Collection
Day 1: 28.60 cr
Day 2: 33.10 cr
Total: ₹ 61.70 crore net
Overseas:
Day 1: $864K
Day 2: $1.57M
Total: $2.43M (₹ 21.90 crore)
About Dhurandhar
Dhurandhar is a spy thriller set in Pakistan, in which Ranveer Singh plays an Indian spy infiltrating the terror networks based in Lyari. The Aditya Dhar film is based on true incidents and includes characters based on actual people from Lyari. Dhurandhar also stars Akshaye Khanna, Sanjay Dutt, Arjun Rampal, and R Madhavan in main roles.
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