Dhurandhar continues to score at box office but feeding trend continues too. Though both the numbers and the trend are pretty good but numbers are dodgy. In fact, the organic growth may well be higher than 30 percent on day three and hold is solid on day four. However, these numbers obviously can not be taken at face value, as there is a lot of feeding involved via bulk booking. It’s difficult to gauge the quantum of the feeding.
Dhurandhar Grows On Tuesday
Dhurandhar starring Ranveer Singh is looking to put up Rs. 33.10 crore net on Saturday. That marks a 15 per cent growth from its first day of 28.60 crore net. Film jumped big by 33 percent on Sunday to collected 44.80 crore net. This brings the three day official total to Rs. 106.50 crore nett.
The Ranveer Singh starrer held solid on day four and collected 24.30 crore net. Film grew on day 5 without help of discounted ticket rates which is commendable. Film scored 28.60 crore net on Tuesday followed by equally impressive 29.20 crore net on Wednesday taking 6 – day total to 188.60 crore net as per official producers’ number.
Film is killing it in overseas it collected bigger Monday than Friday. Low opening did hurt the film but trend is outstanding in overseas too. Film has crossed $5.59 Million in overseas and its heading for very good number in the market.
Going by trend, weekdays should see an extraordinary hold. The film will continue to hold over 2nd weekend for sure. The feeding is expected to continue for days to come as it will result in a big drastic drop, and that is not something one wants to convey. It will likely be paced out gradually over the 2nd weekend.
How much of the box office numbers are genuine, and how much is pushed? On the first day, there were largely genuine pre-sales to go with, but today, there is nothing really to base it upon. Therefore, nothing meaningful can be said or analysed about the film and its box office. Still seems 17 crore on day one, 22 crore on day two and 31 crore on day three are the fair values and film crossed 70 crore net over the weekend which was still a good total and this feeding spoils the merit for a content driven film.
Film held on Monday at Friday level and added 17 crore net. Film grew on Tuesday and collected 20 crore net followed by similar 21 crore net on Wednesday too. It has 6 day total of 128 crore net and it will cross 150 crore net today.
This is really difficult situation for media to report numbers as producers claiming one number and reality is far from it. The logic for producers to do so is to build the perception of a film doing well.
The practice of inflating numbers through block bookings has become a concerning trend. Trade sources point out that while this may build perception in headlines, it compromises the credibility of box office reporting. Real numbers used to be visible in billing systems, but now even those are reportedly being inflated.
Dhurandhar Box Office Collection
Day 1: 28.60 cr
Day 2: 33.10 cr
Day 3: 44.80 cr
Day 4: 24.30 cr
Day 5: 28.60 cr
Day 6: 29.20 cr
Total: ₹ 188.60 crore net
Overseas:
Day 1: $800K
Day 2: $1.403M
Day 3. $1.627M
Day 4: $890K
Day 5: $875K
Total: $5.59 (₹ 50.47 crore)
Worldwide: ₹ 275 crore gross
About Dhurandhar
Dhurandhar is a spy thriller set in Pakistan, in which Ranveer Singh plays an Indian spy infiltrating the terror networks based in Lyari. The Aditya Dhar film is based on true incidents and includes characters based on actual people from Lyari. Dhurandhar also stars Akshaye Khanna, Sanjay Dutt, Arjun Rampal, and R Madhavan in main roles.
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