Aankh Micholi, directed by Umesh Shukla, fell flat on its face on Friday. Starring Paresh Rawal, Mrunal Thakur, Abhimanyu Dassani, and Vijay Raaz, among others, the film was pitted against a slew of new albeit low-buzz releases like UT69, Shastry Viruddh Shastry, The Lady Killer, Three of Us (the last two were released on few screens), among others.
Aankh Micholi was touted to be a family entertainer and, since it dealt with the topic of night blindness, had generated some buzz. Thanks to Thakur’s popularity, it seemed the strongest among all the Friday releases, and Shukla’s previous experience directing OMG – Oh My God!, among others, also raised some expectations. However, the lack of aggressive marketing has seemingly led to its downfall. Film was produced by Sony Pictures India who didn’t market the film well.
Speaking about Aankh Micholi earlier, Thakur had said, “The best compliment I have got from Umesh sir is that my (comic) timing is good and I should consider more comedy films, which I am.” “I really want to entertain my audience and make them laugh because not many comedy films are being made that we can watch with our families,” she added.
Box Office Collection Of Aankh Micholi
Film collected poor 20 lacs nett on day one which was expected following poor reviews and pathetic pre release buzz owing to zilch marketing.
Film was not expected to grow much on day two and that is what happened. Film added poor 25-37 lacs nett on day two taking its two day number to 45 lacs nett. Film will not add much from here and will finish with under 1 cr nett lifetime.
Following are the collections for the film:
Friday: 20 lacs
Saturday: 25 lacs
Total: 45 lacs nett
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