Today on 23rd February two Bollywood movies clashing at the box office. Yami Gautam starrer Article 370 and Vidyut Jammwal and Arjun Rampal starrer Crakk locked horns at the box office. Both films are of different genres and they will have their respective audiences. Varun Grover’s All India Rank is the low key release of the week. Holdover release Teri Baaton Mein Aisa Uljha Jiya will run strong.
Article 370 Heading For Big day One, Crakk Struggles And TBMAUJ Continues To Score
Today national cinema day has given push to new release as films are available on ₹ 99 only. New releases to holdover releases scoring bigger number than normal.
Article 370 has taken a massive start on day one going by the release size and budget of the film. Film has already crossed 2 crore gross in national chains and it is almost certain to cross 4.50 – 5 crore nett on day one.
Vidyut Jammwal’s woes continue as his latest release Crakk is around half of Article 370 and even just above than holdover release Teri Baaton Mein Aisa Uljha Jiya. This is embarrassing considering Crakk was promoted massively and seems like big budget film. Crakk will struggle to cross 4.25 crore nett on day one despite ₹ 99 pricing advantage.
Following are the numbers in national chains at 9 PM:
Friday gross
Article 370
PVR + Inox – 2.45 cr
Cinepolis – 80 lacs
Total – 3.25 cr
Crakk
PVR + Inox – 1.47 cr
Cinepolis – 41 lacs
Total – 1.88 cr
Teri Baaton Mein Aisa Uljha Jiya
PVR + Inox – 1.20 cr
Cinepolis – 40 lacs
Total – 1.60 cr
Projected Opening Day Box Office:
Article 370: 6.12 crore nett
Crakk: 4.11 crore nett
Teri Baaton Mein Aisa Uljha Jiya: 2.70 crore nett
All India Rank: 0.20 crore nett
About Article 370
Article 370 emerges as a film that goes beyond entertainment, offering a rich and insightful exploration of a crucial moment in Indian history. With Ajay’s authoritative voice guiding the narrative, viewers are sure to be captivated from start to finish. As the release date approaches, the buzz surrounding the film continues to grow, setting the stage for what is sure to be a memorable and impactful cinematic experience.
About Crakk
Directed by Aditya Datt and produced by Action Hero Films, Crakk boasts an impressive cast. Action hero Vidyut Jammwal leads the charge, joined by Nora Fatehi, Arjun Rampal, and Amy Jackson. The film’s music, helmed by T-Series banner, promises to be a chart-topping affair. It is slated to release on February 23, 2024.
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