Vikram Vedha starring Hrithik Roshan and Saif Ali Khan released today. Film has considerable amount of pre release buzz and good reviews have helped the film to multiply the noise.
Film released in 4000 plus screens in India and 1600 plus screens overseas. It’s massive release for a film of this genre and it is because of huge cast. Film is expected to created some ripples at box office. But film failed to start big or jump over weekend.
Film had poor marketing buzz as there was no unique activity or second trailer before the release. Also release date was bad as 2nd October was on Sunday and month end coupled with mid festivities pull down the film at box office. If it was released on 5th or this Friday then it could had been a different picture.
Film collected below par 10.58 cr nett , 12.51 cr nett and 13.85 cr nett on Friday, Saturday and Sunday respectively. Film had disappointing weekend of 36.94 cr nett and this was shocking considering rather good reviews and decent word of mouth.
Film collected 1 million $, 950 k $ and 713 k $ over the weekend in overseas with total of 2.67 million $ (21.74 cr). Overseas total is fair considering numbers in India and post pandemic times.
Film was expected to score at least 7-8 cr nett number on Monday with 30% or so drop but that didn’t happen. Film dropped by 48% on day 4 which meant figure of 5.39 cr nett.
Film was expected to grow due to festivities and it grew by 8% and collected 5.77 cr nett. On Dussera holiday and film has taken a fab start at box office. Film collected 7.21 cr nett on Thursday with 33% growth due to holiday factor. Today film dropped by 33% and collected 3.26 cr nett.
Film had first week total of 58.57 cr nett and Film collected 29.79 cr in overseas in week one.
Film finally crossed 100 cr worldwide gross today as it collected 2.53 cr nett on 2nd Friday in India. Film will jump during 2nd weekend and should collect good number.
Also film is running on discounted rates from today.
Following are the collection breakdown:
Day 1 : 10.58 cr nett
Day 2: 12.51 cr nett (18% growth)
Day 3: 13.85 cr nett (11 % growth)
Day 4: 5.39 cr nett (50 % drop from Friday)
Day 5: 5.77 cr nett (8% jump)
Day 6: 7.21 cr nett (33% jump)
Day 7: 3.26 cr nett (47% drop)
Total Week One : 58.57 cr nett
Day 8: 2.53 cr nett
Grand Total: 61.10 cr nett
Overseas breakdown (including paid previews):
Day 1 : $ 1.003mn
Day 2 : $ 950K
Day 3 : $ 713K
Day 4 : $ 308K
Day 5 : $ 305K
Day 6: $ 189k
Day 7 : $ 162K
Total : $ 3.66 million [Rs. 29.79 cr]
Day 8: $ 273k
Grand Total : $ 3.89 million $ [Rs 31.72 cr]
India Gross : 73 cr
Total Worldwide gross : 102.79 cr approx