Due to the national chain of multiplexes refusing to open their doors for the Hindi version of Kangana Ranaut’s Thalaivii because of a two-week window for the OTT release, the film will be seen on a very small number of screens. Maharashtra is currently closed, whereas the majority of other states have a 50 percent cap. In addition, some states have limits on night shows. With just freestanding multiplexes and single screens bringing on the film, the Kangana starrer is unlikely to have a strong opening day.
Despite the fact that Thalaivii is a considerably big film, the shortage of screens is a disincentive. Its promotional campaign has had a big impact, and the early feedback has been very positive. The film, directed by AL Vijay, earned Rs 20 lakh in Hindi theatres and Rs 1 cr in Tamil, Telugu, bringing the total box office collection to Rs 1.20 crore on Friday.
Thalaivii is also being released in Tamil and Telugu, and due to the local flavour, the Tamil version is expected to do much better. However, this is the first big release in a long time in the down south, so it will be interesting to see how big the first-day figures are.
Thalaivii is a biopic based on the life of J. Jayalalithaa, the late Tamil Nadu Chief Minister and former actress, that will be released in Hindi, Tamil, and Telugu.