Exclusive: Things Media, PR, Marketing & Trade Should Learn From Disaster Box Office Opening Of Shamshera

Social media makes everyone a critic but do not ignore truth because Friday will answer these frauds with slap.

PR/Marketing frauds:

City tours, mall visits & boring interviews with mostly clueless Journos are waste of time & resources. Put honest stuff out there instead of these cliche activities. PRs should stop threatening talent interviews & preview show as blackmail tactics because a sensible journo gives a damn about these freebies.

‘So-called’ Trade experts:

They break news, they discuss gossip and they do fashion updates but then they think that they are trade experts too by just asking numbers here & there and copy-pasting screen size from producers and advances trends from multiplexes.

One needs to spend days, weeks & years in cinemas and at ticket window to gauge genuine interest of audience.

Anyone with common sense knew that this film is disaster but these losers kept on speculating fake numbers and their own imaginations.

Also this is wake up call for 11th Aug (When Laal Singh Chaddha & Rakshabandhan will clash) to all paid media, biased websites & amateur kids licking actors/makers & pretending to be trade experts with copy paste data from multiplexes- everyone knows deep down one film will open double to other one so stop pleasing fans/makers/actor just because they give you one interview along with selfie and some undue respect.

Social media makes everyone a critic but do not ignore truth because Friday will answer these frauds with slap.

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