Zara Hatke Zara Bachke is an Hindi language comedy-drama movie that released in the theaters today on June 2, 2023. The film features Vicky Kaushal and Sara Ali Khan in the lead roles and is directed by Laxman Utekar and produced by Dinesh Vijan. Here is everything you need to know about the day one number and box office collection of Zara Hatke Zara Bachke.
Buy One Get One Free Ticket Offer Ensures Solid Hold On Monday For Zara Hatke Zara Bachke
Film was not hot among so called trade experts but as we predicted, film was bound to open well due to hit music and fresh chemistry of lead pair. Buy one and get one ticket offer further aided the film at box office.
Film opened with superb numbers on day one and it collected 5.49 cr nett which was fantastic result going by pre release expectations. On day two morning again film took a blistering start as it jumped by 30% in morning itself. Film had 35% growth on day two and collected 7.20 cr nett on day two. Film maintained its momentum on day three and collected 9.90 cr nett with further 37% growth.
Film has total of 22.59 cr nett over weekend and Monday was important for final outcome of the film. Film held well on Monday and collected 4.14 cr nett with 24% drop only from Friday. Film has total of 26.73 cr nett in 4 days and film should cross 35-36 cr nett in week one.
Following are the all India collections of the film:
Friday: 5.49 cr
Saturday: 7.20 cr (31% jump)
Sunday: 9.90 cr (37% jump)
Monday: 4.14 cr (24% drop)
Total: 26.73 cr Nett
Economics Of Buy One Get One Free Offer For Zara Hatke Zara Bachke
Zara Hatke Zara Bachke sold approximately 2.5 Lakh tickets for free in its opening weekend, the cost of which was borne by producer, Dinesh Vijan. “As a part of Buy One Get One Free scheme, approximately 2,50,000 tickets were sold for free to the viewers. The average price per ticket was Rs. 250 amounting to a gross of Rs 6.25 crore. On net terms, it cost Dinesh Vijan Rs 5.30 crore,” a trade source told Bollywood Hungama.
The offer is valid today as well but on just the initial 10,000 tickets and is expected to be shut from tomorrow only to reopen over the 2nd weekend. By the end of the run, approximately 3 lakh tickets would be free to give away to the audience costing Rs. 7.50 crore to the filmmaker. The free ticket scheme sampled the film to a larger base of audience, in turn resulting in bigger returns and faster spread of audience word of mouth.
However, as the trade has been discussing, buy one get one free isn’t really an offer that is sustainable in long run for the film industry as eventually, it’s the producer who is investing the money to buy the tickets. If we remove the free ticket from the collections as also the offer of buy one get one free, the real value of Zara Hatke Zara Bachkewould be around Rs 15 crore, as the free ticket aside, a section of the audience who bought tickets due to the offer, might not have purchased at a higher price.
This might be first box office hit post pandemic which is not a big budget spectacle and set in small town.
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