The re-release of Ghilli, the classic romantic drama starring Vijay and Trisha, has made quite an impact. Originally released in 2004, the film continues to captivate audiences even after 20 years.
The Tamil blockbuster Ghilli was re-released yesterday and has received a blockbuster response. The film led by reigning superstar Vijay grossed Rs. 8 crore approx worldwide on its opening day, including some overseas previews on Friday.
This sets the all-time record for an Indian re-release, surpassing Telugu films like Businessman and Kushi, which grossed around Rs. 4 crore globally on their first day.
Ghilli Scores New Record For Re Release At Box Office
Ghilli grossed Rs. 4 crore plus in Tamil Nadu on the first day, which is second second-highest opening day for a film in the state this year, ahead of films like Lal Salaam and Ayalan.
On its first day of re-release, Ghilli managed to gross nearly Rs 8 crore at the box office. This impressive performance reflects the enduring popularity of the movie.
Thalapathy Vijay’s Ghilli achieved an all-time record for a Tamil re-release film. It surpassed Rajinikanth’s Baba re-release numbers, making it the biggest ever opening day collection for a re-released Tamil film. The film’s success was evident not only in Tamil Nadu but also in Karnataka and Kerala
The re-release has also performed exceptionally well overseas, earning over USD 350K, a number that most new releases fail to achieve. Some major markets, including the United States and the United Kingdom, didn’t see the film’s release this week, which could have potentially pushed the overseas earnings to USD 500K.
Ghilli: Box Office Collections
Tamilnadu: 4.50 crore
Karnataka: 0.30 crore
Rest Of India: 0.20 crore
India: 5 crore
Overseas: USD 3,60,000
Worldwide: 8 crore
Re Release Phenomenon
Re-releases used to be a big business in the last century, with films often doubling their original run through re-releases. However, with the advent of home media and satellite television, the appeal of re-releases declined, and the trend faded out of existence in any meaningful form.
Recently, there has been a resurgence of re-releases, particularly in the Telugu film industry. These re-releases are often timed to coincide with star birthdays or film anniversaries, serving as celebratory fan events. Post-COVID, as the number of new releases dried up, these re-releases provided exhibitors with a means to fill the void.
While some Tamil films also jumped on this trend, none of them received a strong reception until Ghilli came along. Most of the Telugu re-releases were essentially one-day events, with hardly any business after that. However, Ghilli is seeing robust sales even on its second day, suggesting it may have some kind of run in Tamil Nadu.
About Ghilli:
Directed by Dharani, Ghilli features Vijay, Trisha, and Prakash Raj in lead roles, with music composed by Vidyasagar. Fans celebrated the film’s return to theaters, turning the re-release into a festive occasion. If you haven’t watched it yet, it’s definitely worth catching on the big screen
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