Miranda Priestly’s world still knows how to make an entrance, and India’s advance bookings are proving it. Nearly two decades after The Devil Wears Prada became a fashion culture landmark, the sequel is already translating that legacy into box office traction, with The Devil Wears Prada 2 crossing 35,000 tickets in national chains ahead of release and setting itself up for a strong start in India.
That early momentum gives the film a clear edge in premium multiplex markets, where Hollywood titles with strong recall value tend to perform best. In this case, the pull is coming from a rare mix of nostalgia, star power and franchise familiarity. The original film never really left pop culture conversation, and the sequel is now benefiting from that long afterlife among both longtime fans and younger viewers who found it later through streaming.
India Advance Sales Signal A Strong Opening
The latest pre-release trend suggests The Devil Wears Prada 2 is heading into theatres with genuine interest on its side. Crossing 35,000 tickets in national chains is a healthy marker for a Hollywood sequel in India, especially one positioned more around iconic characters and brand affection than spectacle-heavy event cinema. Film sold around 29,000 tickets in PVR Inox and 6,000 tickets in Cinepolis. It should cross 50,000 tickets by the end of the day.
Film is expected to take biggest opening for an Hollywood film in 2026 beating last week’s release Michael. Michael opened to 6.25 crore net including paid previews and The Devil Wears Prada 2 should beat it by 15-20%
The response also points to strong urban appeal, with the film expected to draw most of its business from multiplex-driven cities. That pattern fits the property. The original built its reputation on wit, style and sharply observed workplace drama, all of which helped it age well with audiences. If the current pace holds, the sequel is looking at an excellent start in the country.
And that sustained demand is not just about familiarity. It comes from the fact that The Devil Wears Prada remained culturally alive long after its theatrical run, turning a studio comedy-drama into a lasting fashion and workplace touchstone.
Why The Sequel Still Commands Attention
What keeps this franchise relevant is how deeply the first film embedded itself into pop culture. Released in 2006, The Devil Wears Prada was directed by David Frankel and adapted from Lauren Weisberger’s novel. Its sharp writing, aspirational fashion setting and enduring character dynamics helped it evolve from a successful release into a title with remarkable repeat-view value.
Over the years, the film became bigger than its initial box office run because audiences kept returning to it for its style, humour and memorable industry satire. That kind of shelf life is difficult to manufacture, and it is exactly why the sequel enters the market with built-in curiosity. For Indian moviegoers, especially in metros, that familiarity matters. A sequel tied to a beloved title with premium appeal often has a stronger booking runway than a completely fresh drama.
Now the focus shifts to whether that strong advance momentum converts into a robust opening day and a stable weekend hold. For the moment, though, The Devil Wears Prada 2 has already achieved something important: it has turned nostalgia into measurable ticket sales.
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