After a promising debut at the box office, Kushi, starring Vijay Deverakonda and Samantha Ruth Prabhu, experienced a decline in its collections on its first Saturday, September 2. The movie earned Rs 9 crore on its second day with 40% drop bringing its total collection to Rs 24 crore.
Film was promoted heavily and expected to do well due to craze around lead pair. But after good opening on day one around 15 cr, this massive drop on day two does not give much hope to the makers of the film. Film was also released in Tamil and its a complete disaster over there with 1 cr collection.
Following are the collection for the film all India:
Friday: 15 cr
Saturday: 9 cr
Total: 24 cr
Kushi Might Wrap Under 40 Cr Net All India
Adding to its worry, Kushi is expected to face tough competition on September 7 when Shah Rukh Khan’s Jawan hit the theatres. Jawan will also be released in multiple languages, including Hindi, Telugu, Malayalam, and Kannada. Film is in danger to be wrapped under 40 cr net India number.
Kushi has received mixed reviews from critics. This might be another failure for Vijay Deverekonda after disaster business of Pan India film Liger. That film was co produced by Karan Johar’s Dharma Productions.
The Kushi trailer showed Samantha as Aaradhya and Vijay as Viplav, who discover love in Kashmir. They go on to tie the knot despite opposition from their respective families as their horoscopes don’t match. But their marriage hits a roadblock as they deal with differences between them before finally coming together on the same page.
Talking about his character, Viplav, at the trailer launch, Vijay said, “You know you are Viplav and Aradhya (Sam) is your wife or girlfriend when you watch Kushi. Vijay concluded that Kushi is the story of any regular couple, and that’s what makes Kushi a special film.”
Vijay said he loved working with Samantha and director Shiva. He told ANI, “The entire process of shooting it will be one of my favourite memories forever. The two persons I spent the most time with, shared the most memories and highs and lows with, and developed the closest connections with were Shiva and Samantha. I’ll always find it fun to reflect on how this movie was made.”
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