Every series is a hit & every film trends – OTT platforms provide opportunity to pass mediocre content as hit without any transparent number/data especially to directors who had poor track record at box office?

– REEMA CHHABDA

The film business has been one of the hardest hit by the global coronavirus pandemic since it began. The pandemic disrupted the content pipeline and worldwide film business, suspending movie production and closing theatres all around the world.

While all of this was going on, players in the over-the-top (OTT) industry began providing fresh material on their platforms in order to keep their viewers engaged.

However, there is still remained a segment of the audience who prefered the theatre experience over watching content on their mobile, laptops or Television. The cinema provides a larger-than-life experience for this group as they create memories with their loved ones.

Then came a point where filmmakers who released content on OTT began discussing whether the content released on OTT was preferable to films distributed in theatres. But consider the high quality of content available on OTT platforms.

Let’s take a look at several recent shows that left us absolutely uninterested, despite the fact that they were produced by industry heavyweights with directors who are basically unemployed.

The Great Indian Murder:

The Crime Thriller directed by Tigmanshu Dhulia is written by Tigmanshu, Vijay Maurya and Puneet Sharma. It is produced by Ajay Devgn, Gaurav Banerjee, Nikhil Madhok, Varun Malik, Shrey Oberoi, Amod Sinha, Namrata Sinha, Priti Sinha. The show stars Pratik Gandhi & Richa Chadha in lead roles.

Tigmanshu Dhulia, who is famed for films such as Paan Singh Tomar and Haasil, has been on a downward spiral after a string of disappointments in the industry, and OTT has proven to be his salvation.

Mithya:

Mithya is a psychological thriller drama web series starring Huma Qureshi that is available on the OTT platform ZEE5. Rohan Sippy directed it, and Goldie Behl, Shradha Behl Singh produced it.

Sippy is known for films such as Bluff Master, but because to a lack of work, he is currently stranded on OTT with biggies producing it.

The Fame Game:

Directed by Bejoy Nambiar and produced by Karan Johar, The Fame Game stars Madhuri Dixit and Sanjay Kapoor in pivotal roles. The show is streaming on Netflix.

After providing us highly acclaimed film like Shaitaan, Bejoy gave The Fame Game, which was completely unexpected by OTT audience since we demand more from a film when we believe in its quality and expect more.

OTT has deteriorated into a timepaas of immense skill by the big producers of the industry. Why isn’t OTT shows or films directed by the talented filmmaker Rajkumar Hirani? Or why isn’t Ranbir Kapoor acting in it? Why aren’t Salman Khan or Shah Rukh Khan in any of the OTT content?

The truth is, people who were formerly unemployed, such as these directors, have now found work. On a fundamental level, though, no one is watching and no one is concerned.

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