Exclusive: Hrithik Roshan Starrer Vikram Vedha Needs Marketing Push, Set To Open On THIS Number!

It could surpass the opening number of Bhool Bhulaiyaan 2, which stood at 14.11 cr nett India on Day One.

Vikram Vedha is a remake of Tamil film released in 2017 starring Saif Ali Khan, Hritik Roshan, Rohit Saraf and Radhika Apte. It is directed by Pushkar-Gayathri. Vishal and Shekhar have worked on its music. It has reportedly been made with a budget of 175 crore.

The song launched today at an event with broadcast in 15 cities is one among many factors to showcase about film. It is expected to open at 16 cr on Day One of its release, with screen size amounting to 4100.

It could surpass the opening number of Bhool Bhulaiyaan 2, which stood at 14.11 cr nett India on Day One and still 2nd biggest blockbuster only behind Brahmastra.

However, Vikram Vedha will have one setback to face from South due to Mani Ratnam PS I ( Ponniyin Selvan: I), a 2 hour 50 min drama-fantasy film, which has been made with a budget of 500 cr and will be massive down south. Though Vikram Vedha will have edge in rest of the country with 4200 screens placed across the country.

Following is the number game:

Screen size

4200 (expected) in India

Opening Day

16 cr nett

Until now, two major events of trailer launch and song launch were kept to create buzz but makers need to up the game with more social media noise and on ground promotions. With better marketing push, this can go higher and ideal result will be 20 cr nett day one. Film has to score in excess of 60 cr nett in order to have good lifetime run.

 

It is presented by T-Series, Gulshan Kumar, and Reliance Entertainment in association with Friday Filmworks & Jio Studios and a YNOT Studios Production. It is set to release in theatres on September 30, 2022.

 

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