In most of the sections of the country, the second wave of Covid-19 has died off. Most states have initiated the process of unlocking since the beginning of June. Maharashtra, the film industry’s heartland, has chosen a level-based approach to relaxing limitations.
Apart from Mumbai, other major cities and states are anticipated to announce soon that movie theatres will be allowed to reopen. As a result, the business anticipates the release of the films will begin in theatres once again.
It was just today that Akshay Kumar surprised fans when he announced that his much-anticipated film Bellbottom will be released in theatres on July 27. Hollywood movies, on the other hand, will arrive in theatres sooner. If all goes according to plan, The Conjuring: The Devil Made Me Do It will hit theatres on July 2.
A source told Bollywood Hungama, “The situation in the West has improved significantly. A lot of films have been released there for a couple of months. The Conjuring: The Devil Made Me Do It released in most markets on June 4. It couldn’t release on the same day in India but now that cinemas in many places are expected to open in the days to come, Warner Bros has decided to take the plunge. It plans to release The Conjuring: The Devil Made Me Do It on July 2. An official announcement will soon take place after which the team will begin the promotions.”
“The plan is that even if 5-6 states are open, Warner Bros would like to go ahead with the release. If that doesn’t happen, it might be postponed to July 9. But as of now, the team of Warner Bros is seriously looking at releasing The Conjuring: The Devil Made Me Do It on July 2, 2021.”
“The earlier part of the franchise, The Conjuring 2, was a surprise success in 2016. It collected nearly Rs. 62 crore. Also, horror films are best enjoyed on the big screen. So The Conjuring: The Devil Made Me Do It can have a great run in cinemas, even though it’s releasing a bit late in India. Also, exhibitors will be motivated to open if makers of exciting films like The Conjuring: The Devil Made Me Do It and Bellbottom announce their release dates and make it clear that they want to come to cinemas. It’s heartening that the market will be revived sooner than expected,” a trade expert told the leading daily.