#AageKiSoch: Celebs Including Radhika Apte, Vikrant Massey Encourage People To Do Something Productive During Lockdown!

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#AageKiSoch: Celebs Including Radhika Apte, Vikrant Massey Encourage People To Do Something Productive During Lockdown!
AageKiSoch: Celebs Including Radhika Apte, Vikrant Massey Encourage People To Do Something Productive During Lockdown!

In a recent initiative Radhika Apte, Vikrant Massey, Aparshakti Khurana and Fatima Sana Shaikh has come up to encourage people to do something productive during lockdown through #AageKiSoch.

Playback singer Jonita Gandhi is seen rapping in the video for the first time.

With the aim that youth instead of getting bored in the home spend this time to do something productively. And engage in activities that will upskill to be prepared for the new world post the COVID-19.

Written and composed by reality show fammed Akshay Dhawan and Shashwat Singh. The music video also features Naveen Polishetty, Anto Philip, Shantanu Maheshwari, Rohit Raj, Karan Tacker, Abish Mathew, Akansha Ranjan, Elnaaz Norouzi, Naser and Vineeth.

Radhika was quoted as saying, “These are trying times for all of us, going through a global pandemic. The initiative #AageKiSoch is a great solution to utilise this time in the best possible manner and it encourages people to work on their skills. I can now finally focus on learning something new which I have wanted to for a while. It’s a fantastic forward looking idea, so once the lockdown is over you’re all set to take on the world. I’m glad that I could be a part of spreading this message.”

Created by Edtech major upGrad and Big Bang Music, the video has been shot and edited in all of 72 hours, being directed remotely on video calls.


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