Akshay Kumar’s Bell Bottom became the talk to the town as it released on August 19, despite of the fact that the theaters in Maharashtra, Tamil Nadu and Kerala are still closed and other states have the permission of 50% occupancy. The film opened in 1600 screens in India. While the film is now running at the cinema halls, there is a recent report that suggests that the film will be releasing on the digital platform sooner than expected.
In an exclusive chat with Bollywood Hungama, a trade source informed, “The makers of Bellbottom and Akshay Kumar have the option to release the film on the digital platform after four weeks from its theatrical release. In fact, Amazon Prime Video has already acquired the streaming rights of Bellbottom and will premiere the film on its OTT streaming platform.”
Furthur revealing about how this deal was locked, the source says, “The producer of Bellbottom Vashu Bhagnani wanted to premiere the film on OTT two weeks after its release. However, with national multiplex chains negotiating the theatrical release and terms, Bhagnani finally settled for four weeks.”
Going by this agreement, the producers of Bell Bottom can premiere the film on Amazon Prime Video post 15th September without any restrictions. The makers did not finalized the release date of streaming the film on OTT yet but it is expected to be somewhere in the last week of September.