Indian Institute of Human Brands released the TIARA research report for 2020, touting Amitabh Bachchan as the most respected, Deepika Padukone as the most beautiful, Akshay Kumar as the most appealing while Maniesh Paul emerges as TV’S Most Macho personality.
Alia Bhatt-Ranbir Kapoor appeared to be the most controversial couple, while Kangana Ranaut and Salman Khan took the cake in Bollywood. Meanwhile, respondents voted cricketer Hardik Pandya as the most controversial celebrity.
Apart from this, in cricketers, Indian cricketer Mahendra Singh Dhoni lead and India skipper Virat Kohli and actor Anushka Sharma are the most respected and trusted celebrity couples.
Former host and Bollywood star Ayushmann Khurrana has been named as the celebrity India “identify” with the most, with an empathy score of 88.5. One of the most popular and loved celebrities of Indian Television, Maniesh Paul emerged as the TV’s most macho personality.
The TIARA Report is based on a study carried out by IIHB across a sample size of 60,000 respondents pan India from 23 cities – (Delhi including NCR), Mumbai (including Thane), Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Surat, Pune (including Pimpri & Chinchwad), Jaipur, Lucknow, Kanpur, Nagpur, Vishakhapatnam, Indore, Bhopal, Patna, Vadodara, Ghaziabad, Ludhiana and Agra.
TIARA, an acronym for trust, identify, attractive, respect and appeal, is a study which uses research data across 64 active attributes covering image, personality and human factors.
