The promotion of tobacco and ghutka companies by Bollywood celebrities has recently become a hot topic on social media, and it all started with a new Vimal commercial advertising. The internet earlier chastised Akshay Kumar for appearing in a similar campaign alongside Shah Rukh Khan and Ajay Devgn. In the most recent development, SRK, Devgn, Ranveer Singh, and Amitabh Bachchan have found themselves in new legal jeopardy when a complaint was filed against them.
When netizens discovered that Akshay had also joined the club of actors who endorse tobacco goods, they swamped social media with comments criticising his decision. Most people made a huge issue about it because Akki features in a (nearly) anti-smoking commercial that runs before every Indian film in theaters. In response, Khiladi Kumar issued an apology and stated that he will no longer be sponsoring it.
According to Times Now, an activist named Tamanna Hashm from Muzaffarpur recently filed a case against Shah Rukh Khan, Ranveer Singh, Ajay Devgn, and Amitabh Bachchan for marketing these harmful cigarette products. The case mentions sections 468, 467, 439, and 120B, and a hearing date has already been set by the court.
According to the charge sheet, actors such as Shah Rukh Khan, Ranveer Singh, Ajay Devgn, and Amitabh Bachchan are using their popularity for financial gain. The hearing is set to take place on the 27th of this month.
Amitabh Bachchan backed out of a chewing tobacco company arrangement in 2021, claiming that he was uninformed of certain specifics of the brand.