The spread of Covid-19 has forced the whole entertainment industry standstill. Since the nationwide lockdown is indefinite many films that were scheduled to release in this period are turning to OTT.
A daily quoted a source as confirming the news, “Yes, Amazon has acquired rights of both films, which will now release directly on the streaming service.” Ask for details about what made the makers of Ludo and Jhund take this decision, the source continues, “Both films are T-Series productions and given the extended lock down period, the makers felt it was better to release Ludo and Jhund on the streaming service rather than wait for a theatrical release, which will take a long time.”
“Today filmmakers are faced with a hard choice. Given the capital invested in a venture, it is their responsibility to recover as much as they can. But with theatres being shut, a major chunk of revenue has been axed. Given this situation, filmmakers are forced to search for different avenues to recover costs, and one way is with a direct release on OTT,” the source added.
However, we are still waiting for the official announcement from the makers of Ludo and Jhund.