The music campaign for Yeh Prem Mol Liya has taken a festive turn with the launch of Bulaye Chhathi Maa, the film’s fifth song. Unveiled ahead of the movie’s November 27, 2026 theatrical release, the track folds the spirit of Chhath Puja into the promotional run of the Sooraj Barjatya directorial and gives the soundtrack a culturally rooted moment just weeks before it reaches cinemas.
Composed by Himesh Reshammiya, sung by Shreya Ghoshal and Keshav Anand, and written by Manoj Muntashir Shukla, the song arrives at a crucial stage in the film’s rollout. By bringing in a Chhath Puja themed devotional number after four earlier tracks, the makers are aligning the soundtrack with a live festive mood that can deepen audience connection beyond standard music promotion.
Latest Song Details
Bulaye Chhathi Maa places faith and festivity at the center of the film’s latest promotional beat. The combination of Himesh Reshammiya’s composition, Shreya Ghoshal’s voice, and Manoj Muntashir Shukla’s lyrics gives the track both recall value and devotional warmth, while Keshav Anand’s vocals add to its rooted tone.
The release stands out because it is not being positioned as just another soundtrack addition. It taps directly into a festival with strong cultural and emotional significance, allowing the film to engage audiences through a devotional register that is rarely used in mainstream pre-release music campaigns.
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Film Release And Music Strategy
Directed by Sooraj Barjatya, Yeh Prem Mol Liya stars Ayushmann Khurrana and Sharvari in the lead and is slated for a worldwide theatrical release on November 27, 2026. The film is backed by Rajshri Productions in association with Mahaveer Jain Films, with Himesh Reshammiya leading the music front.
With five songs now out before release, the makers have made it clear that the soundtrack is a major part of the film’s build-up. That approach also fits naturally with Barjatya’s cinematic world, where melody, relationships, and tradition have often worked together to shape audience recall.
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What The Fifth Song Adds
For Ayushmann Khurrana, Yeh Prem Mol Liya offers a year-end theatrical title that places him in a more traditional romantic setup than many of his recent comic and concept-driven films. For Sharvari, the project serves as another prominent big-screen outing at a time when her visibility in mainstream Hindi cinema continues to rise.
The arrival of Bulaye Chhathi Maa also signals the kind of emotional register Barjatya appears to be leaning on in this film. More than a promotional checkpoint, the song hints at a storytelling space built on family feeling, festival sentiment, and musical sincerity, an arena in which the director has long enjoyed a distinct audience connection.
Film is set to clash with Emraan Hashmi starrer Gunmaster G9 which also has music composed by Himesh Reshammiya.
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