On the National Cinema Day occasion on September 16, Multiplex Association of India (MAI) and cinemas on September 2 decided to permit moviegoers to purchase the ticket at a lower price. Nearly 4000 theatre chains accepted to follow the norm.
It was decided that Bramastra could be watched at Rs 75. However, the event has been put off to September 23 owing to Brahmastra’s daily collections which are going fine as the opening day and next two days collected Rs 123 cr nett domestically.
“The MAI has decided to postpone the National Cinema Day by a week. It’ll now be held on Friday, September 23, instead of Friday, September 16,” Bollywood Hungama quoted the source as saying.
The day marks the celebration of reopening of theatres across the country post COVID-19 outbreak as they were badly hurt for a long time. The day is also a call to people who haven’t been back to watch movies at theatres.
The source stated, “The Ranbir Kapoor and Alia Bhatt starrer Brahmastra is the dominant film at present and is doing great. It was strong even on Monday, which proves that it’ll do strong business on the second weekend too. Disney, who has released Brahmastra, hence requested the multiplex association to push the celebrations by a week.”
People in large numbers could throng multiplexes with the ticket price that was decided. Since it’s a costly budgeted film, prices have been inflated in the country and yet people are coming to watch with excitement.
As per the MAI, multiplex chains like PVR, Inox, Carnival, Cinepolis, Miraj, City Pride, Asian, Mukta A2, Movie Time, M2K, Wave, Delite and others will take part in the celebrations.
“The MAI and the multiplex teams found merit in their request. We all know that Brahmastra is a very costly movie. It needs to daily clock a huge number to become a hit and the Rs. 75 offer might prove to be a dampener. The multiplexes are also grateful to Brahmastra as this is the film that ended the dry period at the box office. Therefore, they all agreed to Disney’s plea. The National Cinema Day will now be held on September 23, on Brahmastra’s third Friday,” the source added.