Shah Rukh Khan‘s Jawan is one of the most awaited films of the year. The action thriller, directed by Atlee, is set to release on September 7, 2023, coinciding with Janmashtami. The film has created a huge buzz among the fans and the trade alike, as it marks SRK‘s return to the big screen after a gap of four years. The film also features Nayanthara, Vijay Sethupathi, Deepika Padukone and others in pivotal roles.
Jawan trailer to launch at Burj Khalifa
The makers of Jawan have planned a grand launch for the film’s trailer. According to reports, the trailer will be played on the world’s tallest building, Burj Khalifa, in Dubai. Shah Rukh Khan will also attend the event and interact with his fans. This will be the first time that a Hindi film’s trailer will be showcased on Burj Khalifa. The trailer launch event is expected to take place on August 31, 2023⁴.
Brands join the Jawan bandwagon
The hype around Jawan has also attracted several brands who want to associate with the film and its star cast. According to sources, some of the leading brands in India have decided to buy 1,00,000 tickets for their consumers as part of their promotional campaigns. These brands include FMCG, telecom, e-commerce, automobile and others. The brands will offer these tickets as rewards, incentives or gifts to their loyal customers or employees.
A source close to the development said, “Jawan is a huge film and has a massive appeal across all segments of the audience. The brands see this as an opportunity to connect with their consumers and create a positive brand image. They are ready to shell out big bucks to buy bulk tickets for their consumers and make them happy. This will also help in generating more buzz and footfalls for the film.”
Larger Than Life Pre Release Event For Jawan In Chennai
As part of the film’s promotion, the makers are hosting a grand pre-release event in Chennai tomorrow at Sai Ram Engineering College. The event will witness the presence of Shah Rukh Khan, Atlee and other cast and crew members of the film. The event will also have a special musical performance by Anirudh Ravichander, who has composed the film’s soundtrack and background score.
Also read: Shah Rukh Khan Seeks Blessings At Vaishno Devi Before Jawan Release, Watch The Video
Atlee shares a glimpse of the stage
Ahead of the event, Atlee took to his Twitter handle and shared a picture of himself looking at the stage that has been set up for the event. He captioned the picture as “Can’t wait to see you all tomorrow. #Jawan #JawanPreReleaseEvent”. The picture shows Atlee wearing a black T-shirt and jeans, with a mask covering his face. He is seen standing on a platform and admiring the huge stage that has been decorated with lights and posters of the film.
Jawan expected to break box office records
Jawan is expected to be a blockbuster at the box office and break several records. The film will release in multiple languages and formats, including Hindi, Tamil, Telugu, IMAX and 4DX. The film has already sold its satellite and digital rights for a whopping amount. The advance bookings of the film are likely to open soon and witness a huge demand from the fans.
Jawan is a story of a commando who sets out to rectify the wrongs in society with help from a group of women. The film promises to be a high-octane action thriller with emotional moments and social messages. The film has been shot at various locations in India and abroad. The film’s music has been composed by Anirudh Ravichander.
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