L’Oréal Paris is set to make a dazzling return as the official Makeup Partner of the prestigious Festival de Cannes, slated to run from May 14 to May 25, 2024. The eagerly anticipated event will witness the iconic presence of Bollywood actresses Aishwarya Rai Bachchan and Aditi Rao Hydari.
Aishwarya Rai Bachchan, a trailblazer in her own right, holds the distinction of being the first Indian female actor to serve on the Cannes jury, a testament to L’Oréal Paris’s commitment to global inclusivity.
With a rich legacy as the festival’s makeup collaborator, L’Oréal Paris marks its 27th year with the theme Many Ways To Be An Icon, reflecting the brand’s ethos of confidence and self-empowerment. This theme underscores the belief that every individual possesses inherent worth.
Here’s What Aditi Rao Hydari Said On Representing L’Oréal Paris At Cannes 2024
Expressing her anticipation, L’Oréal Paris Ambassador Aditi Rao Hydari states, “I am thrilled to embark on this journey to the esteemed Festival de Cannes as the spokesperson for L’Oréal Paris. I strongly advocate that women should confidently embrace their unique selves and I truly resonate with the theme of this year, Many Ways to be an Icon. For me, being an icon isn’t about fitting into a mold; it’s about embracing one’s unique journey and inherent worth. It is an honour to be aligned with a brand that has consistently championed the cause of women’s empowerment, fostering confidence and growth in every facet of their lives.”
What’s More For L’Oréal Paris At Cannes 2024?
In addition to its role as Makeup Partner, L’Oréal Paris will present the fourth edition of the L’Oréal Paris Lights on Women’s Worth Award. Actress and L’Oréal Paris ambassador Elle Fanning will preside as the juror, succeeding Kate Winslet.
This award, established to spotlight gender disparities in filmmaking, recognises a promising female short-film director from the official Cannes Short Films selection and the La Cinef Short Films selection.
L’Oréal Paris epitomises an inclusive representation of beauty that resonates globally. Aligned with the brand’s core values, its ambassadors transcend boundaries and embody the brand ethos. Through their partnership with L’Oréal Paris, they aspire to amplify the message of self-worth and inspire millions worldwide to embrace and celebrate their unique individuality.
As the Festival de Cannes’ official makeup partner, L’Oréal Paris encourages ambassadors, actors, and actresses to showcase this empowered beauty vision on the red carpet, furthering the celebration of diversity and confidence.
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