82°E, Deepika Padukone’s eagerly anticipated skincare line, has been launched. “Born in India, for the world”, On Thursday, Deepika shared on Instagram. The distinctive name of the skincare line was motivated by the idea of the meeting of the East and West. “Pronounced eighty-two east, our brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world,” wrote Deepika.
The company claims clean, vegan, cruelty-free, and clinically tested skincare. “The range of skincare products have been rigorously sourced, carefully crafted and clinically tested so you can build simple, joyful and effective everyday rituals to care for the health of your skin,” co-founder of the company Deepika wrote more on Instagram.
The skincare products from 82°E are created in-house by professionals, and each one blends a scientific substance with an Indian ingredient to create a potent mixture. As the first celebrity-owned self-care company in India with institutional venture capitalist support, 82°E is proud of this distinction.
With the launch of 82°E, Padukone also makes her official transition into the world of entrepreneurship, broadening the scope of her aim to inspire others to live authentic lives and leave a lasting legacy beyond her work as an actor, producer, and mental health champion.
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