Prabhas is gearing up for the release of what could be his most important film to date. While the actor already has the Bahubali trilogy under his belt, we’ve learned that his next feature, Adipurush, will be the most expensive Prabhas film to date. The epic, directed by Om Raut and based on the Ramayana, is being filmed on a record-breaking budget of Rs 500 crore, excluding print and publicity costs.
In a conversation with Pinkvilla, Bhushan Kumar confirmed the same saying, “Adipurush is made on a budget of Rs 500 crore. For that film, we know that the opening will be giant with houseful board across. So, we will try to optimise the demand for the film by going ahead with blockbuster pricing. We know people will come to see it irrespective of pricing as it is a one-off it’s kind event cinema and there is only limited capacity. So, we would make sure, to go all out with this film.”
The makers are all in to take the big risk even after the failure of Radhe Shyam at the box office. Radhe Shyam, a much-anticipated film starring a prominent actor, bombed at the box office. Radhe Shyam, a film starring Prahas and made on a budget of Rs 200 crore, barely made Rs 140 crore.
Meanwhile, Prabhas will play Lord Ram in the film, while Saif Ali Khan will play Ravana, the ten-headed demon. On the other hand, Kriti Sanon is Sita, while Sunny Singh is Hanuman. The film is set to be released in January 2023, and the marketing campaign for it is planned to begin in October. Director Om Raut had previously said in an interview with Pinkvilla what makes Prabhas the best option to portray Lord Ram’s legacy in cinema.
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