Coronavirus pandemic followed by a nationwide lockdown has hampered the entertainment industry really hard. Some filmmakers have taken the opportunity to release their films on OTT platforms fearing losses.
Recently Amitabh Bachchan – Ayushmann Khurrana starrer Gulabo Sitabo was released on a streaming site which got a good response from the audience. Now Janhvi Kapoor starrer Gunjan Saxena: The Kargil Girl is the next big film set to release directly to the digital platform.
According to the reports Netflix has shelled out a staggering Rs. 70 cr to acquire the Janhvi Kapoor starrer.
A tabloid quoted a source as saying, “Gulabo Sitabo was acquired for around Rs. 65 cr, and when it comes to the Janhvi Kapoor film, Gunjan Saxena: The Kargil Girl has been one of the most talked about and keenly anticipated releases of 2020. Now given the hype surrounding the film, and the fact that it is sure to tug the patriotic stings within your heart, it comes as no surprise that Netflix coughed up Rs. 70 cr to acquire the venture.” Further talking about how profitable this sale was to the makers of the film, the source continues, “Like in the case of Gulabo Sitabo, the sum paid by the OTT platform is much higher than the production value. As for Gunjan Saxena: The Kargil Girl, the cost of production is estimated to be between Rs. 25-30 cr, as against the Rs. 70 cr being earned from its sale. Now thanks to this, Karan Johar stands to make a neat profit even before the film hits screens.”
This pandemic has proved to be good for the OTT platforms. No doubt the viewership has increased and so the profit. Now it would be interesting to see what next happens when the theaters reopen.
